More of my work.
The Paleo Diet rebrand.
They’re the reason we all know that word. And along with agency Vermilion, I repositioned the brand as The Strong and Healthy Diet.
Lotus’ reusable shopping / storage products actually make life easier, unlike most sustainability solutions. That’s the Brand Position and the elevator pitch.
Lotus Sustainables rebrand.
Cocoafit brand.
Every healthy food brand says some version of “Nutritious meets delicious.” We went emotionally deeper by asking: How can we eat healthy when bad food tastes too good?
Point6 Merino rebrand.
The Founders brought merino wool to the world when they founded Smartwool. Point6 brings this awesome fiber to more of the world through better pricing and the question: What should comfort cost?
Arvie brand.
Booking Park Service campsites sucks. So Arvie made it a whole lot simpler. It’s your best shot to get the spot.
My friend, Samantha is a PhD who wants to help stressed-out, overworked teachers learn something new and vastly better — the Science of Reading.
Ignite & Educate brand.
Adapt Naturals brand.
I wrote probably 20 pieces of copy in a week for this new supplement brand from best-selling author, Chris Kresser. Here’s the one that sits at the top of the pyramid.