I’m Eric Kiker.

I call my specialty: brand positioning copywriting. That means, I create Brand Positioning and the copy that goes along with it, or I write copy that’s true to a Brand Position that’s already in place.

If there’s a passionate desire to put a fist in the air on behalf of the consumer, I can write for any brand — but most of my work falls into food or health.  

I’ve won numerous industry awards, most importantly, an Effie (the only award given for marketing effectiveness) for Zespri Kiwifruit. A kooky career highlight is permanent inclusion in the Library of Congress. 

I do CrossFit, count my macros and am a little obsessed with Functional-Medicine. My wife, Linda, dog RWBY and son, Leo look on with a mixture of pride and annoyance. 

Here’s my email: eric@halolasso.com