An elevator pitch like no other. Starting with mine.
Everyone wants it. That five second pitch. The one that makes people lean in, then rocks them back on their heels in a good way. “Tell me more!”
So what’s mine? My tagline, “Good always comes around” is the foundation — and it leads to: I help brands find and rally around the good — the good in the product, the people, the mission and what all that good does to make lives better.”
I believe this approach is differentiating, especially when so many brands seem in such a frantic hurry to sell, which far too often, leaves the consumer feeling like a number; a conversion.
I help figure out the language that can make the brand one of a kind, and can also prioritize it all — or any part of it, including that promise that sits at the very top of the Brand Pyramid.
For Stinkbug Organics, that good had to do with the effectiveness of the product (it really works) and the Founders’ desire to give second chances and spread hope.
Life Doesn’t Stink
Ben and Jade needed a rebrand. During our workshop, two things surfaced: Stinkbug is an all-natural deodorant that actually works AND Jade and Ben believe in giving back.
We put them together and came up with Life Doesn’t Stink. The elevator pitch wrote itself: We make a natural deodorant that works and we believe in second chances. That’s why we say, “Life Doesn’t Stink.”
The Brand Position is the elevator pitch. And vice versa.